The Approach

The identity centred around a playful lamp icon – inspired by the idea of ideas, curiosity and moments of understanding – designed to feel approachable without losing clarity or professionalism.

A bright, optimistic colour palette and simple graphic language were used to make the brand feel accessible to a wide age range, while still maintaining trust and credibility for parents.

The lamp was also animated for use across the website, adding a sense of personality and bringing the brand to life digitally. I created a suite of graphics and visual assets to support the website and ensure consistency across all touchpoints.

Outcome

The result is a distinctive and approachable brand that helps Maths Solutions stand out in a typically formal sector, while clearly communicating its supportive and specialist offering across both print and digital platforms.