Omnia Property Group
Omnia Property Group is a Sheffield-based organisation delivering commercial property management services across the UK, including residential, retail and office spaces. The project focused on developing a refreshed brand identity to support their continued growth.
The project focused on rebranding the business with a fresh, contemporary identity while retaining elements of the existing brand that were important to the team – most notably their established use of colour.
The Approach
The brief centred on evolving the brand rather than replacing it entirely. Retaining the distinctive use of pink helped preserve brand recognition, while introducing a more refined visual system brought clarity and consistency across all touchpoints.
A comprehensive set of brand guidelines was developed to define typography, colour usage and layout principles, ensuring the identity could be applied consistently as the business continued to grow.
The work extended across a range of marketing materials, including brochures and signage, as well as digital assets for a new website. Working alongside the website build, the visual language was adapted for digital use, ensuring a cohesive experience across both print and online platforms.
Outcome
The result is a confident and cohesive brand identity that balances familiarity with a more considered, contemporary feel.
The updated brand has been applied consistently across marketing materials and digital channels, giving Omnia Property Group a stronger and more unified presence as they continue to expand.