Cornerstone Group

Cornerstone Group is an independent hospitality brand with locations in Sheffield and at the Yorkshire Wildlife Park, combining speciality coffee, food and welcoming social spaces.

The project focused on developing a contemporary visual identity that could work consistently across a growing range of environments, from busy family-focused venues to more refined city-centre spaces. The work included branding, signage, menus and supporting print materials designed to create a recognisable and adaptable brand presence across each location.

The Approach

The initial brief focused on creating a strong, contemporary identity for Cornerstone Coffee – something clean, recognisable and adaptable across signage, menus and in-store applications.

As the business expanded across multiple locations, the identity needed to remain consistent while adapting to different environments. The Cornerstone Coffee and Cornerstone Gelato concepts at Yorkshire Wildlife Park required clear, engaging branding suited to a high-footfall, family-focused setting, while Cornerstone @ Dyson Place introduced a more refined, restaurant-led feel in a city-centre location.

The work spanned branding, printed menus, signage and supporting materials, helping to create a consistent and flexible identity across each space.

Outcome

The result was a flexible and recognisable brand, applied consistently across multiple locations and customer touchpoints, helping to establish a strong and cohesive presence for the business.